Denham Design is an award winning Graphic Design company based in the city of Plymouth, Devon, England. Formed in the spring of 1991 the main core of work has come from within the trade, servicing a select number of Advertising/Marketing agencies in the South West of England. In the early days all production was drawing board based, today as with most things in life, it's computer based.		At Denham Design we have not completely deserted our traditional drawing board skills but have instead chosen to combine them with the latest in modern production techniques, namely our beloved Apple Macs and it is because of these modern day production methods that Denham Design is now able to offer its design services to a far wider client base than could have been realised before.		How it works Denham Design has always been about one thing: “effective communication”. To achieve this, a full understanding of your markets, your products, your customers and the objectives of the project are required. Once these points have have been agreed budgets and schedules for design and production may be set. This process ensures that both parties are in the know and the framework for clear creative thinking is set.		At Denham Design all of our creative thinking is based on well proven marketing principles. This does not mean that Denham Design is a marketing consultancy but we do aim to become an integral creative component of your marketing department regardless of the size of your organisation. To show you how creative thinking can be guided by the principles of marketing two very different case studies have been provided.